ABSTRACT: The current environmental issue has increasingly demanded, initiatives aimed at finding solutions that can provide a balance between the evolving needs of society and the maintenance and preservation of the environment. In this sense, the instruments for environmental management emerge and are designed to help strategies and decisionmaking process. For as such instruments can become effective in the pursuit of sustainable development, it is necessary that they be based on a holistic view of all aspects of society, combining economic prospects, political and sociocultural to environmental balance. Thus, this article aims to propose sustainable technological innovation as an environmental management instrument, which can be a potentiating tool of the integration between management tools already established as well as new. This mechanism seeks to attract environmentally friendly solutions both in the development process, with improvements in environmental performance, as the products, adapting them to new market niches.
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